The history of the Road Safety Campaign organized by the Police Traffic Branch dated back to the mid 1950s. As the city of Hong Kong grew, problems of urbanization became increasingly serious. According to the statistics of 1961, there were 14,906 traffic accidents with 289 deaths and among which, 64 were children. Road safety was thus accorded top priority on the government policy agenda. A large-scale promotional campaign was conducted to educate pedestrians, especially school children to keep an eye on traffic lights and use zebra crossing.